Britvic falls foul of celebrity social media ad rules
Britvic has been told it must no longer run a series of ads in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as such.
The owner of Robinsons and 7up paired with Mackintosh for an Instagram video which appeared on her Instagram account. The ad promoted the juice line J2O and showed an image of her with the caption “80s VOGUEING X YOGA”, followed by a video with several similar scenes, and concluded with a scene that included the text “J2O SPRITZ #BlendRecommends”.
Below the video text stated “80s vogeuing Read full story ›
Source: The Drum
