By John Glenday

Matt Barwell, chief marketing officer at Britvic, has called on advertisers to fundamentally rethink their approach to marketing products to children as part of efforts to curb Britain’s obesity epidemic.

Speaking out in the Guardian ahead of the LEAD advertising summit Barwell is joining a growing chorus of calls for a more responsible approach in an effort to restore public trust in the industry.

To achieve this Barwell outlines a triple pronged strategy of promoting exercise, voluntarily adopting more stringent ethical standards and a media engagement literacy programme to educate children in critical thinking.

Barwell wrote: “Take the combined wisdom and Read full story ›

Source: The Drum