By Gillian West

Britvic has appointed 101 as the lead creative agency for its Drench brand.

Winning the account from the incumbent CHI & Partners, 101 has been handed responsibility for a broader suite of brands including R. Whites lemonade.

Kevin McNair, GB marketing director at Britvic, commented: “Drench is a key brand in our portfolio, and 101 impressed us throughout the process with the passion and ideas they’ve shown for it.”

In 2014 101 was appointed to fellow Britvic brand Tango which led to last year’s ‘5 Stages of Tang’ campaign. McNair added: “We’re delighted to extend our relationship to a much broader remit after Read full story ›

Source: The Drum