By Leonie Roderick

The Made in Chelsea star posted a video on her Instagram account in June as part of a commercial endorsement for the J2O brand. It showed the reality TV star doing yoga and the post’s caption stated: “80s vogeuing [sic] x yoga @Houseofvoga. More of my #BlendRecommends with @drinkj2o Spritz to come! #sp”.

According to the one complainant, the video wasn’t obviously identifiable as an ad.

Britvic disagreed, however, stating that the video’s end frame was clearly branded and included the product name and campaign hashtag “#BlendRecommends”.

The drinks giant added that when viewed on a mobile device, the video was shown on Read full story ›

Source: Marketing Week