By Natalie Mortimer

Britvic is to rebrand its Robinsons range of fruit squash drinks to reflect the shift in consumer preferences towards a more balanced diet and highlight new product launches.

The new design aims to deliver stronger associations with fruit and communicate the quality of Robinsons’ products which is “worth paying more for” and that there is “real fruit in every drop”.

The pack redesign will be supported by a similar change to on-shelf merchandising to driving continuity across all in-store messaging.

The brand will lead with a ‘Play Thirsty’ message to underpin all Robinsons’ activity to encourage families to live an active Read full story ›

Source: The Drum