By Alison Millington

To this end, the company will launch French brand Teisseire in the UK in February, a premium syrup that is added to water. The brand, which was established in 1520, currently holds a dominant share of the category in France, according to the company.

The brand will target adults with a premium proposition, as well as a no-sugar variant, as part of the company’s move to tap into the adult soft drinks market, an area which it says is under-represented in terms of share.

Last year, the company also launched J20 Spritz, a sparkling version of the popular J20 brand which looked Read full story ›

Source: Marketing Week