By Alison Millington

The soft drinks giant is launching campaigns for both its Robinsons and Tango brands this summer in an effort to “drive value to the category” and address the challenges faced by the industry according to CMO Matt Barwell.

“One of the big difficulties you see in many sectors is deflation,” Barwell told Marketing Week.

“Continuing to drive value as well as volume is a challenge we’re all facing as marketers.”

Promoting Robinsons ‘quintessentially British’ roots

Britvic is launching a multi-channel campaign titled “80 Years at Wimbledon” to promote its Robinsons brand’s 80^th year of partnership with Wimbledon, the second longest running sports partnership in Read full story ›

Source: Marketing Week