By Gillian West

Brother has urged office workers all over Europe to ‘Label It’ in a campaign promoting its P-touch labelling device.

Working with digital agency Code Computerlove Brother has created two interactive videos to headline its campaign site, inviting people to watch the short clips and choose an item to unplug or press. The subsequent chaos demonstrates why they should have labelled it.

“Our brief was to create engaging content to highlight the benefits of Brother’s labelling products. Because content needs to appeal to audiences across Read full story ›

Source: The Drum