BT Sport: 'Live streaming sports on social platforms is only commercially viable if they give us user data'
BT Sports believes live streaming sports only makes sense to commercial broadcasters if their rights are packaged as a data buy otherwise they are just giving lucrative content away for free.
BT Sport is gearing up for what has been one of its boldest, and potentially riskiest, moves in recent years; after paying £900m for the rights to the Champions League, it will live stream the all-important final for free on YouTube this weekend. The pay off? The data that YouTube has promised to give it on every single viewer that streams the game. This is the only way to make Read full story ›
Source: The Drum
