BT Sport partners with Google as it aims to show the future of personalised TV ad breaks
BT Sport is changing the way it delivers across its digital platforms after partnering with Google to implement dynamic ad insertion into its live streamed events.
The deal makes Google BT Sport’s exclusive digital sales partner and will see it take responsibility for ad monetisation around key live events appearing on the BT Sport website and app.
During live streams ads will be delivered to the app and online using dynamic ad insertion technology, which will give viewers watching via BT Sport’s digital platforms a more personal ad experience with clickable ads.
The partnership will also introduce Google’s DoubleClick Read full story ›
Source: The Drum
