Budgets up, but hopes down in ‘mixed’ Bellwether report
The IPA’s latest Bellwether report paints a “mixed” picture of the UK’s advertising industry, with overall budgets enjoying a continued boost, during the second quarter of 2015, but other indicators recorded in the survey point to a downturn in optimism surrounding the financial prospects both at a company and industry-wide level.
The study, which surveys 300 marketers from the UK’s top 1000 companies, revealed that 25 per cent enjoyed a boost to their marketing budgets in Q2 2015, with just 13 per cent registering a fall, resulting in a net balance increase of 12.2 per cent, up from an 11.8 per Read full story ›
Source: The Drum
