By Alison Millington

Its “Lost Dog” ad, which featured the brewer’s Clydesdale horses and a lost golden retriever puppy, attracted over 4.2 million online views by midday on Monday (2 February) making it the top trending spot according to Google’s YouTube research.

A report also suggested that the ad accounted for 12% of online Super Bowl ad activity, according to measurement firm iSpot.tv, while Budweiser garnered more than 234,000 mentions on social media during the game according to Amobee, which tracks digital response to brands.

The data suggested that nearly half of comments were positive for Budweiser, which also aired a second spot on Read full story ›

Source: Marketing Week