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Budweiser is changing its name to ‘America’ for the summer

on May 10, 2016 | 0 comments

By Minda Smiley

Ahead of November’s presidential election and this year’s Olympics, Budweiser is attempting to drum up some patriotism across the US this summer by replacing its name with ‘America’ on beer cans and bottles.

Created by design firm Jones Knowles Ritchie in New York, the ‘America’ labels will feature lyrics from “The Star Spangled Banner” and “America the Beautiful.” According to Budweiser, “these cans and bottles inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity.”

The new cans and bottles will hit shelves at the end of the month and will be available until the election in November. They Read full story ›

Source: The Drum