Bulmers' dodges ASA ban over Converse competition despite charity concerns over appeal to children
The Advertising Standards Authority has given an on-pack promotion from Bulmers’ the all clear following complaints from addiction charity Alcohol Concern – which said that the campaign could hold “particular appeal to people under 18 years of age.”
The Heineken-owed brand’s #LiveColourful initiative ran throughout the second half of 2015 and encouraged fans to submit pictures of their Bulmers’ bottles to win a pair of personalised Converse trainers.
Alcohol Concern contested that as the trainers were associated with youth culture, that the promotion would hold particular interest to those not yet old enough to buy alcohol. However, the ASA disagreed on Read full story ›
Source: The Drum
