Bundesliga wins over Chinese football fans with online 'Dreams' campaign
An online campaign by German football league Bundesliga inviting Chinese fans to submit their ultimate football dreams has attracted more than 50,000 responses.
The Bundesliga Dream campaign, which aims to bring to life 15 of the 50,000 dreams, attracted more than 20 million social views and was the most participated campaign by any football organisation in China, according to the Deutsche Fußball Liga (DFL).
The dreams were realised with personalised video messages from players Klaas-Jan Huntelaar and Philipp Lahm, signed jerseys from the clubs and two grand winners won a trip to Germany to watch a live Bundesliga match.
The campaign is part Read full story ›
Source: The Drum
