By Natalie Mortimer

Luxury fashion brand Burberry has cited marketing efforts focussed on its core heritage products and the successful interactive campaign for the launch of My Burberry fragrance, with double digit growth to £1.1bn in the first half.

Total revenue rose 14 per cent to £1.1bn, which Burberry said was driven by growth across major product divisions including rainwear and its women’s Prorsum range.

Digital continued to outperform in all regions, however Carol Fairweather, chief financial officer, told investors on a conference call this morning that no new trends were emerging in the sector, with collect in store and mobile and tablet Read full story ›

Source: The Drum