By Jennifer Faull

Burberry has revealed what could arguably be its most important marketing campaign to date as it looks hit the reset button on the brand with its first ‘straight-to-consumer’ collection following several challenging quarters.

This coming fashion week, Burberry will for the first time show a collection that will be immediately available online and in-store after, a momentous shift in tact for a luxury label used to selling itself on the idea of exclusivity.

This new model has been powered by the rise of social media coupled with burgeoning mobile and e-commerce sales.

Virginia Woolf inspired campaign

Burberry will continue to lean heavily on Read full story ›

Source: The Drum