By Natalie Mortimer

Burberry has revealed a ‘digital innovation’ partnership with social platform WeChat, which will see the luxury brand grow its Chinese social media and customer base.

The long-term partnership aims to ‘push the boundaries of the WeChat platform’ through a series of creative collaborations and ‘platform firsts’.

Burberry followers on WeChat, a mobile-based social network that allows brands and media companies to send users photos, videos, text and audio messages, will be able to view its London Fashion Week AW14 Womenswear show and personalise pieces from the catwalk.

Users will also be able to unlock exclusive audio content supplied by a senior member Read full story ›

Source: The Drum