Burberry teams with Japanese messaging app Line to live stream LFW show
Burberry has continued its charge to connect with fans of the luxury brand in Asia and has partnered with Japanese messaging app Line to live-stream its upcoming Prorsum womenswear show at London Fashion Week (LFW).
The pair will partner to offer Line users in Japan, of which there are around 70 million monthly active users, creative content and Burberry has also created a series of emoji-style stickers, a popular element of the app.
Using Line brand characters Cony and Brown, Burberry has redressed them in its famous trench coat and a cashmere scarf. The stickers will be available exclusively to Line Read full story ›
Source: The Drum
