By Jessica Davies

Fashion house Burberry has struck a tie-up with Yahoo and Dentsu Aegis as part of its ongoing strategy to push further into programmatically traded advertising as part of its brand marketing.

The campaign, which launched yesterday (24 November) across Yahoo’s homepage in the UK, Germany, France, Italy and Spain, featured a range of exclusive ad formats all traded via Adform’s demand side platform (DSP).

It marked the first time a brand has bought all premium, rich-media homepage inventory programmatically on Yahoo on the same day in multiple markets, according to the content platform.

The move comes as a result of Yahoo having Read full story ›

Source: The Drum