Burberry turns to Pinterest to host global personalised ‘Cat Lashes’ mascara campaign
Burberry is the latest brand to collaborate with Pinterest, choosing to partner with the visual bookmarking tool for the launch of its new ‘Cat Lashes’ mascara.
The campaign marks the first time a cosmetic brand has created a personalised experience for Pinterest users, and looks to tap into the 38.5 million views Pinterest receives each month across ‘pins’ filed under its hair and beauty categories.
The initiative will offer up a personalised experience to customers based on their makeup preferences, allowing them to create their own ‘boards’ on Pinterest and save pictures containing product tips, look guides, how-tos and makeup inspiration.
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Source: The Drum
