By Jennifer Faull

Burberry is making £20m cost savings in a bid to maintain profitability following a poor performance in China, but it has vowed to “protect” its marketing investment in non-traditional advertising.

The fashion retailer today (15 October) posted a two per cent rise in revenue to £1.1bn for the first half of the year. This was predominantly driven by sales in Japan (up over 50 per cent) and Europe, which delivered double-digit percentage sales growth.

However, sales in China – where growth has slowed leading to a devaluing of the Yuan – have “moved from low single digit growth to mid-single digit decline” Read full story ›

Source: The Drum