Burberry’s love affair with Snapchat continues with Mario Testino campaign
British fashion stalwart Burberry has turned to what is fast becoming its favourite marketing channel, Snapchat, to share in real-time the making of its spring 2016 ad campaign.
As famed photographer Mario Testino shoots the campaign today (22 October), the fashion house will share images and videos exclusively with its burgeoning fan base on the platform. The activity started at noon and will disappear after 24 hours.
Over the past year, Burberry has focused its marketing efforts heavily on gaining traction on the platform. For London Fashion Week last month Burberry showcased the whole spring/summer 2016 collection to fans on Snapchat a Read full story ›
Source: The Drum
