By Seb Joseph

Burberry’s early moves on Snapchat and Periscope appear to be off to a good start after campaigns on both in its latest quarter topped 100 million impressions for the first time.

Many marketers are yet to gain sure footing on either social app but it looks like Burberry could soon claim otherwise. On the conference call for its first quarter results yesterday (15 july), the fashion house’s chief financial officer Carol Fairweather said mixing up its content mix with short-form and streaming features had spurred “record customer engagement”.

The performance stems from two key moments in Burberry’s latest quarter; a fashion show Read full story ›

Source: The Drum