Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Burger King ads locked out of Google Home after voice activated trolling

on Apr 13, 2017 | 0 comments

By John McCarthy

Fast food chain Burger King irked Google Home owners on Wednesday by running an ad capable of triggering the smart home device, an arguably invasive tactic that was promptly addressed by Google.

The company was grilled for its deliberate efforts to trigger smart home devices with the following spiel in its 15 second ad buys.

“You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich. But I’ve got an idea. OK, Google, what is the Whopper burger?”

Voice enabled devices within ear-shot of the TV were Read full story ›

Source: The Drum