Burger King convince McDonald's super fans to have their burger tattooed on them
Last week Burger King introduced its answer to the Big Mac, the King Burger, to its menus in Brazil and to show that it was serious about taking on the Golden Arches it found some McDonald’s super fans and convinced them to have the new burger tattooed on them.
Burger King‘s Brazilian ad agency David, who won numerous awards at this year’s Cannes for their Proud Whooper campaign, tracked down five McDonald’s fans so devoted to the fast-food chain they have Big Mac tattoos.
The São Paulo agency and its partner, production company Crane.TV, followed the group as they were Read full story ›
Source: The Drum
