By John McCarthy

Fast food outlet Burger King is looking to tap into the world of gamers, and position itself as the restaurant of choice during those high endurance multiplayer sessions, by positioning the Burger Clan within Sony’s PlayStation 4 online community.

The scheme, currently located in Spain where the fast food chain was first in the category to offer home delivery, will see the Burger Clan appear in select multiplayer PlayStation 4 games to both aid gamers (and take their food orders).

Looking to shock and reward gamers, and perhaps generate a degree if excitement within the gaming community, the scheme will Read full story ›

Source: The Drum