Busch returns to the mountains in its first-ever Super Bowl spot

By Lisa Lacy

Busch is making its Super Bowl debut by returning to its roots and “revitalizing some of [its] classic marketing assets like the brand’s iconic ‘stream pull’ and ‘BUSCHHHHH’ can crack sound,” but it is also introducing something new: The so-called Busch Guy, who dresses like the Brawny Man and will be featured in TV assets throughout the year.

The 30-second spot, “BUSCHHHHH,” will air during the first quarter.

According to Chelsea Phillips, senior director of value brands at Anheuser-Busch, Busch’s longtime “Head for the Mountains” campaign Read full story ›

Source: The Drum