By Natalie Mortimer

Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here’s a look back at what we think you need to know this week.

Local

Gravity Road

Gravity Road has been appointed by Vita Coco to create an online publishing platform for its coconut oil brand. The new platform, which is called #Swearbyit, aims to become the go-to hub for coconut oil use in cooking, health and beauty, with editorial elements including cooking recipes, life hacks, beauty Read full story ›

Source: The Drum