By Jessica Goodfellow

Adidas has appointed Rapier to their global CRM agency roster with specific responsibility for Running and Training. Rapier will have team members based in London and Herzogenaurach, Germany working in partnership with the Adidas Customer Engagement team. The first campaigns are due in markets by early autumn.

Kellogg’s has chosen Dentsu Aegis Network agencies Carat and iProspect to continue leading its European media planning and buying business. The announcement follows a six month, in-house review from Kelloggs’ media and procurement teams and will see the two agencies handle all cereal and snack brands, including Pringles, across 31 markets in EMEA.

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Source: The Drum