By Jessica Goodfellow

BT Group has appointed Wunderman UK as its lead direct marketing and customer engagement agency for its BT and EE brands. Wunderman takes over from incumbent agencies OgilvyOne and Chemistry. OgilvyOne won BT’s direct marketing account in 2001, later securing the digital account for its business division in 2009. Chemistry was appointed as EE’s direct marketing business in 2012.

BT launched a review of its direct marketing and engagement account in August last year following the completion of its £12.5bn acquisition of mobile phone network EE.

Meanwhile EE awarded creative agency Now with its strategic and above the line creative account, consolidating Read full story ›

Source: The Drum