By Jessica Goodfellow

Center Parcs has appointed Y&R London as its creative agency, bringing to an end the four-year relationship the business had with Brothers and Sisters. The Drum has learned initial meetings were held with at least three agencies in February and of those Center Parcs opted for Y&R’s pitch.

Chocolate maker Cadbury called a creative review in hunt for one agency to manage its advertising strategy that has been split between Saatchi & Saatchi and Fallon, the agency behind the drum-playing Gorilla advert.

It is understood that the review is being led by Dana Anderson, chief marketing officer at Read full story ›

Source: The Drum