By Jessica Goodfellow

Holland & Barrett has added FCB Inferno to its agency roster as the retailer begins to move away from above-the-line advertising and toward a more digital and content led approach.

RKCR/Y&R took on the £9m creative account three years ago and has overseen all of the health retailer’s major ATL campaigns under the ‘Good Life’ positioning.

While the agency will remain on the roster, the majority of Holland & Barrett’s ad spend will now be diverted to FCB Inferno as it ramps up its digital output. The review does not affect Carat Manchester or Pegasus, which handle media buying and PR respectively.

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Source: The Drum