By Jessica Goodfellow

Taiwan-based HTC has named London agency Forever Beta to lead the advertising brief on its global smartphone business. The first task for the agency will be to reposition the brand around its smartphone offering, which has already launched.

Virgin Trains has awarded its above-the-line creative account to Anomaly following a competitive pitch process involving Grey, Lucky Generals and Y&R. Anomaly replaces Krow, which had worked with Virgin Trains since being appointed in 2013.

The account covers creative for both its West and East Coast lines, the latter of which Virgin Trains was awarded control of last March. Unaffected by the pitch Read full story ›

Source: The Drum