Business on the Move: MasterCard, Pandora, Macy’s and more
Pandora, the US-based streaming service, appointed Deutsch as its new creative agency after a review. The business will be run out of the network’s Los Angeles offices. The account had been with fellow IPG shop twofifteenmccann, which did not pitch to retain the business.
MasterCard consolidated the digital and social media areas of its marketing business in the US under the integrated McCann XBC team, extending its relationship with McCann Worldgroup. Mastercard will no longer work with R/GA or VaynerMedia, which previously handled its digital and social work.
Macy’s dropped JWT as its lead creative agency on Macy’s holiday campaigns, replaced by Read full story ›
Source: The Drum




