By Jessica Goodfellow

Boots has tasked Ogilvy & Mather with creative duties in the UK a week after owner Walgreen Boots Alliance pulled all its global its marketing and media responsibilities into WPP.

The appointment signals the end of the UK retailer’s 13-year relationship with Mother as Boots’ former senior marketer and current managing director Elizabeth Fagan puts integration front and centre of her plan for the business.

Sainsbury’s 22-year partnership with PHD has come to a close as WPP and The&Partnership’s joint project m/SIX has seized its media account. The account, worth up to £100m, was put up for review in secrecy following the Read full story ›

Source: The Drum