By Jessica Goodfellow

Virgin Atlantic has chosen Weber Shandwick as the airline’s new retained agency for UK consumer PR and social media, following a competitive pitch process managed by CreativeBrief. Weber Shandwick’s brief will include strategy and creative development for PR, and social campaigns to support the new brand positioning.

LinkedIn has appointed We Are Social to handle a social media project for the website in the UK following a competitive pitch. The pitch was run by Creativebrief.

WWF, the world’s leading independent conservation organisation, is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers. Read full story ›

Source: The Drum