By Angela Haggerty

Buyagift has appointed Starcom MediaVest Group (SMG) to handle international PPC and digital activity following a competitive pitch against Netbooster.

Starcom will appoint a marketing PPC team to manage the account across the gift service’s European markets.

Christiana Kyriakides, head of acquisition at Buyagift, said: “Our ambition is to deliver unique gift experiences and we believe this fits in perfectly with SMG’s extensive capabilities in terms of creativity and precision marketing.”

Chris Camacho, EMEA head of paid search and social at SMG, added: “In bringing together data, our expertise in precision marketing and experience in creating powerful human experiences, we look forward to Read full story ›

Source: The Drum