By John Glenday

Buzzfeed has poached PepsiCo marketing veteran Frank Cooper to serve as its first chief marketing officer as the publisher looks to quicken efforts to be viewed as a global media powerhouse ahead of its flotation on the stock exchange.

Cooper will oversee marketing and research as well as head up the company’s 80-person creative team as its chief creative officer from June. The executive role will also task Cooper with striking partnerships with marketers, agencies and advertising executives as the business looks to carve out more sustainable ways of pulling revenue from its content.

To date, the publisher has managed to rapidly Read full story ›

Source: The Drum