By Ian Burrell

Stencil-painted onto the wall above Janine Gibson’s desk, directly over where she has proudly placed her Pulitzer Prize for journalism, is the typically BuzzFeed slogan: “Risk it, for a biscuit.”

You can almost hear noses wrinkling at the Guardian, where Gibson and colleagues won the Pulitzer for coverage of the Edward Snowden leaks in 2013, before she took up her role as BuzzFeed UK editor-in-chief last September.

“People are very sceptical about BuzzFeed, they think we are just for children or just [about] cats,” she admits, from beneath a picture of a giant chocolate Bourbon (whereas offices at BuzzFeed New York are Read full story ›

Source: The Drum