C-suite doubts marketing’s readiness to exploit data and tech changes
Data and analytics are the biggest source of opportunity for marketing and communications, according to a new poll of C-suite executives and senior marketers. However, only half believe their companies are well prepared to take advantage of the changing face of marketing.
Three-quarters of respondents globally choose data and analytics as a significant creator of opportunity, coming ahead of new technology and two-way customer communications as the most popular of the 16 options presented. But only 17% strongly agree and 33% slightly agree that their company is in a position to manage and capitalise on changes in the field of Read full story ›
Source: Marketing Week
