By Nesh Pillay

While more people are choosing to watch video online, multiscreen TV content still garners the most attention according to a study released by the Cabletelevision Advertising Bureau (CAB).

The study shows that the American public spends just as much time perusing TV-based websites as they do watching video on non-video portals.

When it comes to advertising, the average American consumer spends 175 hours monthly watching ad-supported TV, Youtube, Facebook, and four other online video portals.

It seems that programmers have caught onto this. Most of the money spent outside of traditional TV programming is spent on TV-style programming for the internet. This Read full story ›

Source: The Drum