Cadbury encourages fans to take ‘office selfies’
Cadbury is calling on its Twitter fans to take an ‘office selfie’ as it further attempts to position itself as an afternoon snacking brand.
To promote its new Cadbury Dairy Milk with Ritz and Lu biscuits, the chocolate maker is encouraging fans to submit pictures using its campaign hashtag FreeTheJoy to be in with the chance of winning a box of the biscuits.
Win a box of Cadbury Dairy Milk with Ritz & Lu! Tweet us an office #selfie & tag #FreeTheJoy (T&C in profile) pic.twitter.com/c2ihRU3peU
— Cadbury Dairy Milk (@DairyMilk) March 18, 2014
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Source: The Drum
