By Leonie Roderick

A TV campaign is launching tomorrow (7 November) aimed at building anticipation and shows Cadbury warehouse workers packing up trucks that are getting ready to depart from Bournville, the home of Cadbury, to deliver joy across the nation.

The ad is set to come true, as the brand is planning to bring its ad to life by sending 24 purple trucks to various locations throughout the UK – each vehicle packed with a surprise.

“Like an advent calendar it’s a new surprise every day. We also won’t be announcing the route plan or location in advance. This is not a sampling campaign Read full story ›

Source: Marketing Week