Cadbury named Premier League sponsor in three-year deal
Cadbury has signed a three-year deal to sponsor the Premier League which will kick off at the start of the forthcoming season.
The confectionery brand’s partnership with the tournament will be centrered around the “moments of joy” the duo deliver to fans and customers.
Cadbury will be joining a growing portfolio of global Premier League partners such as Tag Heuer and will enjoy a range of rights relating to player milestones including the Premier League’s Golden Boot and Golden Glove awards.
The pair will also deliver a bespoke element of the league’s existing community programme Health for Life which is Read full story ›
Source: The Drum
