By Seb Joseph

A significant amount of the £10m Cadbury is using to promote Christmas will go into in-sore experiential and point-of-sale as the brand looks to be one of the top festive ads.

The chocolate brand has become a staple in many households over the festive period but hasn’t had one of the most talked about campaigns in the same vein as John Lewis. It’s why it’s pushing its brand harder in-stores than it has done in previous years to ensure this year’s campaign resonates with shoppers in more ways.

To do this, the chocolate has taken inspiration from Coca-Cola’s Christmas truck, with its Read full story ›

Source: The Drum