By Tony Connelly

The news that Cadbury‘s had agreed a sponsorship deal with the Premier League was met with a degree of negative publicity following criticism from health campaigners and fans alike, however the brand maintains its first tie-up with football will be fruitful and ensure it remains relevant.

Earlier this week (24 January) the chocolate maker sealed a three-year deal with the global sports brand, describing it as “an incredibly exciting chance” to be part of moments such the Golden Boot and Golden Glove awards.

It sees these moments and upcoming marketing investments as a chance to move Read full story ›

Source: The Drum