Cadbury's releases Milk Tray Man 'bootcamp' video starring Joey Essex, Spencer Matthews and Denise Lewis
Cadbury’s has released a second push to highlight its search for a new Milk Tray Man via a video starring celebrities Joey Essex, Made in Chelsea’s Spencer Matthews and athlete Denise Lewis.
Created by Gravity Road the spoof ‘Boot Camp’ video shows the famous faces, which also includes Thom Evans and Robbie Savage, being put through their paces as they try to prove they have what it takes to become the new face of Cadbury’s Milk Tray.
Hortense Foult-Rothenburger, senior brand manager at Cadbury owner Mondelēz, said of the campaign: “The hunt for the iconic Milk Tray Man has really Read full story ›
Source: The Drum
