By John McCarthy

General Motors car group, Cadillac has launched a new ad called ‘The Arena: Dare Greatly’ hinting at a brand refresh as the firm announced its intention to stand out from the product-focused campaigns.

The minute and a half slot, shot from inside a Cadillac as it drives around downtown New York, contrasts the colour and vibrancy of the neighbourhoods during a rendition of Theodore Roosevelt’s ‘Man In The Arena’ speech.

A Publicis Worldwide spokesperson said: “Cadillac has a history and culture of doing things differently. And that continues today with their move from their historic home of Detroit to New York, which Read full story ›

Source: The Drum