By Gillian West

Following its acquisition of coffee subscription club Kopi.co.uk fairtrade drinks brand Cafédirect has worked with Brothers and Sisters’ multiplatform production arm, Making, to develop and launch Kopi with a defining brand manifesto.

John Steel, CEO of Cafédirect, explained: “This rebranding and repositioning creates an opportunity to get closer to our customers, further closing the gap between grower and drinker. For our Kopi subscribers we will continue to develop small batches of premium, bespoke coffees we could not sell in the supermarket.

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Source: The Drum